Compared to ‘traditional’ marketing techniques, all of these require little marketing experience and little-to-no financial outlay. More importantly though, if executed with effort, and imagination, the return will far outdo any ‘traditional’ marketing campaign that you might consider carrying out. You will gain a loyal, expanding community of customers only too eager to recommend you, your business or brand and the products and services you sell. You might even gain some friends into the bargain!

One of the best ways to stop wasting time with social media is to create an editorial calendar. Maybe you thought editorial calendars were only for large newspapers, magazines, and well, the big guy on the block but the truth is, having an editorial calendar will save you time and help you create a real plan to success using social media.